2020 Spotify Wrapped; Creating Content Worth Sharing

ViralTalent Influencer Marketing

Every December Spotify launch an end-of-year event which reveals listening data throughout the year. Spotify Wrapped provides users with a review of their most played genres, artists, songs and – as of this year – podcasts. All-in-all Spotify Wrapped is a genius marketing campaign which year-on-year creates a buzz across all social media platforms worldwide.  In 2020 there are a …

THE POWER OF SOCIAL MEDIA MARKETING: PS5 LAUNCH

ViralTalent Influencer Marketing

With over 3.6 billion people using social media worldwide in 2020 it is safe to say that social media has immense power when it comes to marketing for brands. The phenomenal levels of exposure that social media can produce for a brand/product is incredibly significant and remains invaluable. A brand who has most recently captured and engaged the masses via …

An Introduction to TikTok and Influencer Marketing

ViralTalent Influencer Marketing

What is TikTok?  In 2016, TikTok was first launched in China by tech company ByteDance. A year later, ByteDance acquired a similar app, Musical.ly which they decided to bring together with TikTok to create one product which would increase its reach globally. TikTok is now the leading destination for short-form mobile video. Users can create and upload their own videos …