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Challenge

This summer Viral Talent partnered with leading international kids stationary retailer, Smiggle, on their “You’ve Got This! Back to School” Campaign. Viral Talent were tasked with the promotion of Smiggle’s new product ranges for both boys and girls, “Believe”, “Goal”, “Explore” and “Happy”.

Approach

Smiggle’s key objective was to launch a campaign that would reach parents/families and children aged 6+ in the UK and Ireland.

Viral Talent reached this audience through executing a multi-influencer-led campaign across a variety of family and kid influencer channels including, The Grimwade Family (152,000 subscribers) and Coco’s World (179,000 subscribers).

Results

To date, the campaign has generated over 512,000 views on YouTube and over 32,000 Likes on Instagram and counting…. !!!