Silverlit Toys - Lazer MAD and YCOO
Silverlit were keen to launch an International campaign predominantly targeting an audience of boys (Lazer MAD aimed at boys aged 6-12 years old, while Silverlit Robots targeted boys aged 4-10 years old). Viral Talent reached this audience through initiating an influencer-led campaign across four target countries: France, Germany, Netherlands and the UK.
As an Influencer Management agency, Viral Talent emphasises to the brands, the importance of creative freedom for the Influencers. This proves to provide top quality, organic-like content that suits their fan base and because the brand respected this, the campaign was a huge success. The outcome was a diverse range of online content that generated an incredible number of views, exceeding 3.1 Million!!
Representing an extensive network of influencers, of all different tier levels, Viral Talent were able to arrange not only paid for videos, but additional organic content which came in the form of YouTube videos and Instagram posts. Adding additional value to the brand is something Viral Talent consistently aim to achieve.
Each of the talent produced outstanding videos which showed with the incredible views they received. The results were so good, Viral Talent eclipsed both targets within the 2 month campaign period!
Manager - Digital Marketing