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Challenge

OPPO were looking to drive audiences to enter their #Reno2DarkChallenge via a link to their landing page where they could then submit their own videos on OPPO’s contest landing page for a chance to win an invitation to the ultimate masterclass for filmmaking/photography with a premium YouTube filmmaker and an OPPO Reno 2.

The Challenge was finding influencers who have an interest in photography and share this interest with their followers.

Approach

We started to look for influencers who frequently mention photography on their social media platforms as this will ensure that their audience trusts their guidance when it comes to all thing’s photography. This also generates organic trustworthy content.

Influencers showed their followers how to enter and photos they had taken for the challenge making it engaging and giving clear details on how to take part in the challenge.

Results

The campaign generated over 462,000 YouTube views and counting... with each creator exceeding the expected number of views given in the marketing plan.