Viral Talent continue their outstanding work in the Kidfluencer space working with Bladez Toyz to create a Star Wars Kids’ Parody hitting over 1m views!
This was a Kidfluencer driven campaign, with Bladez Toyz choosing to work with Viral Talent’s Gorgeous Movies (486k Subscribers) to produce a Star Wars kids’ parody integrating their extremely popular radio control inflatable toys.
The key objective was to get viewers excited about the new Star Wars inflatables range in the lead up to the festive period and the release of Rogue One: A Star Wars Story.
The video included fan favourites such as Darth Vader, R2-D2, BB-8 and Yoda. This was encapsulated by the end fight scene where Darth Vader and Yoda used their inflatable counterparts in an epic lightsaber battle.
Vicki Marler-Hausen, Marketing Manager at Bladez, comments
“This was our first venture into the world of influencers and it was great to see Gorgeous Movies having so much fun with our Star Wars inflatables. It gave us the perfect opportunity to do something different to support our retailer partners and entertain consumers at the same time. We were also delighted to hear that one buyer was so impressed by our fresh approach to marketing it persuaded them to place an order for BB-8, so the movie has also helped us secure even more listings.”
Check out the video and stats below:
✔ Total YouTube Video Views: 1,461,565
✔ Total YouTube Likes: 2,471
✔ Total YouTube Comments: 291