Viral Talent teamed up with Mi PR Global, The Entertainer and Alpha Animation to deliver a bespoke Tournament and Meet & Greet Launch Event for the new battling toy craze, Infinity Nado.
This campaign was led by influencer brothers, Tekkerz Kid (394k Subscribers) and It’s Romello (166k Subscribers) who’s competitive nature and mischievous personas enticed the fans to get involved!
Prior to the launch event we created buzz around the new line by featuring a dedicated unboxing and demonstration video on Tekkerz Kid’s channel, highlighting the exciting features Infinity Nado has to offer.
This was supported by instagram posts on both Tekkerz Kid and It’s Romello’s instagram accounts, all of which gave information of the upcoming event and how to get tickets.The event was set to take place on 10th April and sold out in advance as a result of the Kidfluencers’ promotional activity.
The event took place at The Entertainer store in the Bullring, Birmingham. Crowds gathered, as 150 fans eagerly awaited to battle their favourite YouTube stars. The whole event was vlogged and a leaderboard was kept to see who was victorious against Tekkerz Kid and It’s Romello.
Once the fans had battled the brothers, they were then handed an Infinity Nado goody bag which came with an exclusive limited edition golden Nado for them to take home.
The event was also livestreamed on Tekkerz Kid’s Instagram account which peaked at 6000 simultaneous live viewers!
Julia Swan of MI PR Global said: “With the task of launching a brand new product to the UK market, we needed to create a unique campaign that was highly relevant to our target audience, in order to not only build brand awareness for Infinity Nado, but ultimately result in sales at retail.
Tekkerz Kid and It’s Romello were the perfect brand advocates to do just that. The initial vlogs resulted in a complete sell out for the Infinity Nado launch event, and the boys character, hard work and interactivity made the day a great success. We even had people travel from over three hours away to meet the Vloggers for an Infinity Nado battle!”
Mark Hyndman, General Manager at Alpha Animation added “We had an idea to look for a different approach to help with our product launch so we approached the team at Viral Talent who suggested Tekkerz & Romello. I have to say they were a delight to work with, super enthusiastic and great fun too! Their enthusiasm and energy rubbed off on all the kids that came to see them and we all had a really energised and entertaining day, I would definitely work with them again”.
A spokesperson from The Entertainer said “The event was really well attended and sales have exceeded expectations.”
To finish the campaign, It’s Romello activated a competition at the end of the event vlog, giving the fans who couldn’t make the event a chance to win the Golden Nado’s by leaving a comment using the hashtag #NadoMaster in the video comments.
Click here to view the video has gone on to receive over 100k views and 1,400+ comments.
Watch both the videos below and check out the ToyNews report here.
Tekkerz Kid Total Video Views: 194,125
Tekkerz Kid Total Video Likes: 3,791
Tekkerz Kid Total Video Likes: 775
It’s Romello Total Video Views: 108,715
It’s Romello Total Video Likes: 3,858
It’s Romello Total Video Comments: 1,427
Tekkerz Kid Total Instagram Likes: 26,590
Tekkerz Kid Total Instagram Comments: 392
Its Romello Total Instagram Likes: 15,047
It’s Romello Total Instagram Comments: 166